Banana market share in Japan

by David Ivanovic

Trade data from the Japanese Customs suggest that for 2008, the Japanese demand for fresh bananas amounted to 1,092,738 tons, and the CIF value for the same year was around US$ 850 millions.

The vast majority of bananas found in supermarket throughout Japan are coming from the Philippines (93% of total figures in 2008), while the remaining players counted for less than 75,000 t. Ecuador shipped 46,000 t., or only 4% of banana demand in Japan.

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